Forging a digital identity as strong as steel.
Andrew is a master craftsman, but his website was a single page with security warnings. We built a platform that improved trust and rankings, turning spam enquiries into high-value leads.
The Challenge
Hidden Talents, Invisible Online.
Andrew Cherni has been fabricating high-end metalwork for decades. But his digital presence didn't reflect that reality. He had a single-page website with limited information and, critically, an SSL certificate expiry error that had been scaring off potential clients for months.
Without a portfolio to showcase his work, clients couldn't see what he was capable of. The site wasn't ranking on Google for any of his services.
"The only contact enquiries he received were spam advertising. Now, we are matching specific customers to his services."
He needed a complete overhaul—a secure, multi-page site that demonstrated his expertise and captured local demand.
Performance First
Optimized for near-instant load times, crucial for retaining mobile traffic from Google Ads.
Portfolio Showcase
A highly visual gallery that finally lets architects and clients see the quality of A&E's craftsmanship.
Hyper-Local SEO
Content strategy targeting "Metal Fabrication" in key service areas to capture high-intent traffic.
The Strategy
From Invisible & Insecure to Trusted Authority.
Customer-First Copy
We structured the site to highlight "Structural," "Architectural," and "Custom" metalwork, resolving user confusion instantly.
Social Proof
We fixed the SSL Security errors and optimized the Google Business Profile to match the new professional look.
We stripped away the single-page limitations and built a robust, multi-page platform. Every service now has its own dedicated page, allowing A&E to rank for specific terms that were previously impossible to target.
By implementing a clear project gallery, we gave Andrew a tool to show, rather than just tell, his expertise to discerning architects and builders.
Optimised for every device.
Immersive Wide-Screen Experience
We utilize the full canvas to build trust through cinematic imagery, structured storytelling, and clear authority markers.
Fast. Fingertip Ready.
Zero friction. Thumb-friendly buttons and lightning load times ensure you never miss a lead on the go.
Touch-Optimised
Perfect for showroom browsing.
The bridge between work and play. High-fidelity galleries and touch responsiveness make client presentations effortless.
The Impact
The Freedom to Focus on Craft.
"We were able to rank quickly in multiple locations... making it easy for clients to find, communicate and make enquires."
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